Peninsula Insurance Case Study
Increase new policy sales
THE STRAIGHT LINE THINKING
Product – unbeatable rates and service SoCal
Strategy – find hidden gems the big names missed
Doubled new policies in one year with same legacy budget
acquire more qualified leads that would translate to paying customers
staying within a certain budget
We crafted new high-converting ads
New campaigns dominated many low-cost keywords missed by the competition
A new PPC landing page designed to enhance their PPC results even further
There was an almost immediate increase in conversions due to the clean, professional, and easy-to-absorb design
The landing page was so well-received by Peninsula’s clients that the HawkSEM team ended up doing a full website re-design to match
Today, Peninsula General pays 66% less per lead than they did before, and our partnership continues to grow and provide them with the results they deserve.
Peninsula relies heavily on HawkSEM to continuously drive new qualified home and auto insurance leads, a key aspect to the company’s success. We continue to develop new strategies to improve results, optimize the best performing keywords and ads, and make ongoing modifications. All of this has led to increased performance month over month for Peninsula General.
More than doubled return on ad spend
Increased conversion rates
Average conversion rates
Healthy average quality scores
Lower CPC vs. industry standard
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